Yuval Rochman

Web designer · available for ongoing work

AI drafts the page. I make it say one clear thing.

I review and fix AI-made designs: what is wrong, the rule it breaks, the fix. Then I build the better version. I'm also building GuraForge, an early-stage web studio.

Design review study · self-initiated

Critique Lab

Three AI-generated landing page drafts, reviewed like a design lead. Every issue is pinned with its fix, then the page is redesigned.

Method
Six-point rubric, pinned issues, full redesign
Score
Drafts 8–12/30, redesigns 28/30, on my own rubric
Try it
Toggle draft and redesign on each case
Open the study
Critique Lab: an AI-generated plumber landing page with numbered issue pins and a rubric score
AI draft. 8/30: a headline that fits any company, body text that fails contrast, three equal buttons.

Founder · early stage · live

GuraForge

The studio I'm building. I designed and built both versions of the site: first an immersive purple and black space with a live WebGL shader, then a calm cream page with one action.

v1 got right
Memorable. The motion made a small studio feel like a product.
Why I changed
Busy, non-technical owners. Atmosphere cost clarity, and a shader is heavy on a phone.
Built with
Next.js, Three.js / GLSL, my own copy
Visit guraforge.com
GuraForge version 1: dark purple space background, left navigation, large headline
v1 Home. Shader-driven space background, navigation fixed on the left, content panel on the right.

Web design concept · fictional client

Halley Hill Observatory

A site for a public observatory that does not exist. My physics background, made visual: what can you see tonight, and how do you book it.

Idea
Lead with tonight's sky, not the institution
Details
Animated star canvas, viewing conditions panel, bookable evenings
Built with
HTML, CSS, canvas
Open the concept
Halley Hill Observatory concept: dark starfield site with tonight's viewing conditions
Home. One promise, one date, tonight's conditions beside it.

Landing page concept · fictional product

Tidewater

A landing page for a booking and invoicing product for small studios. Written copy-first: the structure follows the questions a studio owner asks.

Idea
Say the outcome in the headline, show the product next to it
Details
Pricing toggle, dark mode, FAQ
Built with
HTML, CSS, JS, no dependencies
Open the concept
Tidewater landing page concept
Hero. Headline, one primary action and a sample day from the product.

AI product UI concept · fictional company

Fieldnote

A support assistant that answers only from the help center and always shows its source. The design problem is trust.

Idea
Every answer carries its source; no match means no answer
Details
Clear "no match" state, hand-over to a person
Built with
HTML, CSS, JS, search runs in the browser
Try the demo
Fieldnote support assistant interface
Assistant. The question, the quoted answer and the article it came from.

Product UI concept · fictional business

Relay

Lead intake to CRM with every step visible. A dashboard that makes an automation understandable to the person who depends on it.

Idea
Show each step and its outcome, not a green tick
Details
Validate, de-duplicate, enrich, notify, with a run history
Built with
HTML, CSS, JS, a dry run: nothing is sent
Try the demo
Relay lead automation dashboard
Workspace. Intake form, pipeline steps and the prepared record.
01 / 06 Arrows, swipe or ← → keys

Method

How I review a design

I use AI design tools every day, so I see where their output falls short. My feedback always has the same shape: the element, the rule it breaks, the fix. A designer can act on it, and so can a model.

  1. MessageClear in 5 seconds?
  2. HierarchyOne focal point, clear order.
  3. TypographyFits the brand, readable on a phone.
  4. ContrastWCAG AA for text that matters.
  5. Brand fitThis business, not any business.
  6. ActionOne obvious next step.

About

Physics student, two years on the web

I study physics in Groningen (NL) and I've spent the last two years designing and building for the web. Physics trained me to test claims. Design taught me to cut everything that does not help the reader. I'm building GuraForge at an early stage, and I'm looking for ongoing work evaluating and shaping AI creative tools.

Web design / UI and UX / Copywriting / HTML, CSS, JS / React, Next.js / WebGL, Three.js / Accessibility (WCAG) / AI design and image tools

Contact

Let's make it clearer.

helloguraforge@proton.me